Tiffany’s Theater: Sustainability and Literacy Preservation of the Commercial Performing Arts

Chitpon Pleansiri, Arkom Sangiamvibool

Abstract


This study explores the sustainability history and literacy preservation within the commercial performing arts, focusing on Tiffany’s Theater in Pattaya. Utilizing qualitative research methods such as archival analysis, in-depth interviews, and historical documentation, the study traces the theater’s evolution over its 48-year history. The findings reveal that Tiffany’s Theater has sustained its success through strategic adaptation and continuous innovation, deeply rooted in the leadership eras of Sutham Phanthusak and Alisa (Phanthusak) Kunpalin. The theater’s strategic location in Pattaya, a hub for the entertainment industry, has further contributed to its long-term sustainability. Tiffany’s theater has maintained prominence in the commercial performing arts sector by integrating historical performance knowledge and audience engagement with modern marketing practices. This research underscores the importance of understanding the historical context and strategic decisions that have shaped the theater’s enduring legacy.

Keywords


Tiffany Theater, Commercial Performing Arts, Cabaret Show, Sustainability, Literacy Preservation

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DOI: https://doi.org/10.7575/aiac.ijels.v.12n.4p.261

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